Is Direct Mail Still Relevant in Today’s Digital World?
Is direct mail still relevant in the digital age? Absolutely. When done right, direct mail averages a 15-17% return on investment. Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new [...]
Mortgage Lenders and Marketing to Multi-Generation Borrowers
For the first time in history, there are three generations to market to in the consumer lending landscape – and they all use different media for shopping and buying. […]
Is It Time for a Website Redesign?
Your web address is the focal point of your marketing, sales, and branding efforts. But it can only work when your site’s design is the best it can be. Bad website design can taint your promotional efforts, drive away customers, and [...]
Mortgage Lenders – Why You Should be Blogging
2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an [...]
New Prospects for Mortgage Refinancing
As a mortgage professional, you know how important it is to find new groups of leads. What if there was a game-changing group of leads who were already looking for your expertise? […]
Valuable Leads and Tools for Mortgage Brokers
As a mortgage broker, you know how important it is to have new leads. Can you honestly say that you always have access to the kind of high-quality leads that can grow your business? If you’re like most mortgage brokers, [...]
Top 5 Affordable Video Editing Programs
After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, [...]
How to Cultivate Positive Reviews for Your Business
Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get. […]
Does Yellow Page Advertising Work for Attorneys?
We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found. [...]
How to Create Sales Videos That Convert
In today’s advertising landscape, video marketing is king. Videos give brands a unique way to communicate their marketing messages directly to their client base. Studies show that 73% of people are more likely to buy a product or service after [...]
How to Make a Pitch to a Quality Prospect
When a customer is interested in what you have to offer, it’s much easier to close a sale. This might sound obvious, but that’s why salespeople spend a lot of time and energy trying to [...]
Why You Should Interview Your Customers
We’ve already covered why you should interview lost customers. But did you know that interviewing happy customers is equally important? Polling your current customer base tells you what you’re doing right, helps you make improvements, and makes your customers feel [...]
