By |Published On: March 7, 2017|

After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, videos placed strategically on landing pages can increase conversions by up to 80%.

However, as video marketing gains popularity, competition has become very stiff. This means you need to stand out to stand a chance. Your videos must be super awesome to attract the attention of viewers.

Read: Why Video is Vital to Your Online Marketing

That’s where video marketing tools come in. These tools make video creation a breeze. Within just minutes, you can create unique, irresistible videos. What’s more, most of them are free to use!

Here are five such tools you can start using today:


Founded in 2012, Wideo is an online video editing platform that allows you to create and share animated videos easily. You can personalize the videos by adding your logo, brand images, and music. They even have premade templates for those who don’t have the time to create videos from scratch. Alternatively, if you want something unique, you can hire one of the platform’s professional graphic designers to create the videos for you!

Price: Free for videos no longer than 45 seconds; $9 to $39 per month for other videos.


PowToon is another online tool that lets you make animated professional videos for your marketing needs. Also founded in 2012, it has an easy to use interface that guides you through every step of the video creation process. Videos created on the platform can be easily exported to YouTube. PowToon says that their users have reported an average 300% increase in engagement.

Price: Free for videos no longer than 5 minutes (videos are watermarked). Watermark-free and longer videos cost $18 per month.


Slidely makes it easy to create video slideshows or music videos from your existing video clips, photos, and music. You can then directly upload the video slideshow to any of the major social media networks (Facebook, Twitter, YouTube, Instagram, and Pinterest). You can also embed the video on your blog or website. Above all, Slidely is a social network with a large community that can help you develop better videos.

Price: Slidely is completely free.


VideoScribe is one of the very few tools that allow users to create whiteboard-style animations automatically. They do this by letting you select and add images, music, text, voice and canvas and then converting these into a whiteboard video. You can customize your videos by changing the background or adding GIFs and other content. Once the video is ready, you can share it via email, Facebook, and YouTube.

Price: Plans start with a 7-day free trial during which videos are watermarked. Once you purchase the full software (at $11 per month), the watermark is removed.


Filmora is best known for its extensive range of video editing functionalities. In addition to the basic editing functions such as trimming, adjusting brightness, changing contrast, and fine-tuning speed, there are also advanced effects such as picture in picture and screen detection. The platform also has an extensive music library, filters, overlays, and texts to help you create amazing videos quickly.

Price: Plans startat $19.95 a year though you can purchase a lifetime license for $59.99.

Are you ready to get your video started? Read our blog post: How to Create Sales Videos That Convert. Start using these video marketing software today and see your engagement levels soar by the day.



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