Leads are a common source of anxiety for real estate agents. If you’re an agent, you can’t help someone sell or buy a property without finding willing clients with whom you can work. So, how do most agents do it? Where do they find potential clients?
According to the National Association of REALTORS®, in 2021 “Realtors® earned 16% of their business from repeat clients and customers and 20% through referrals from past clients and customers. That means more than half of their client base is sourced by means other than their family, friends, and acquaintances! We believe a professional lead-generating tool is the best way to supplement an agent’s prospect list. Keep reading to learn why:
Buying Real Estate Leads Guarantees Exposure
Nowadays, most people begin a home search online, without the help of an agent at all. If they are thinking of buying or selling a home, they simply sit down at the computer and begin to look for information themselves. They don’t ask their friends for referrals and, thus, any agent who might have his or her own family and friends with connections to those people isn’t having his or her name discussed by or recommended to anyone!
To buy real estate leads, therefore, is to ensure exposure. Regardless of who an agent knows or who is recommending whom, he or she is able to get their name in front of lots of people in a short amount of time through digital marketing or traditional means.
When You Buy Real Estate Leads, You Don’t Just Get Leads; You Get Prospects
If you choose the right prospecting software, you don’t just get a lot of leads, you get qualified prospects. For instance, a sophisticated — i.e., customizable —- lead generation tool like our Haines Criss+Cross™ database provides agents access to 300 searchable data points (age, income, phone numbers, length of residency, lender & mortgage information, to name a few) , allowing them to target prospects matching specific qualifications that make them much more likely to actually need and want an agent’s services. The ability to personalize each and every list is what separates our services from those companies offering generic reports. It’s a distinction that makes the cost of buying real estate leads well worth it!
You Can Hit the Ground Running When You Buy Real Estate Leads
Of course, if you buy real estate leads, you save yourself time and effort and, in the long run, money. Instead of wasting valuable resources on actions that might or might not yield any profitable results, you can start working immediately. The lists generated by our Haines Property Connect and Criss+Cross™ systems enable you to curate a proprietary list of qualified prospects that you can then upload directly into an autodialer. You are able to bypass the cold-calling and move directly to selling — whether it be your services or an actual property. Whatever the case, agents are better prepared to start making a profit when they buy real estate leads.
Want to Learn More?
To learn more about the benefits of a trusted lead provider, please contact our team at Haines. Our lead generation software has been trusted by real estate agents, insurance brokers, home improvement contractors and government agencies for over 90 years. We know we can help your business grow and thrive!
You might also wish to download our free eBook, “10 Ways to Get Leads for Your Real Estate, Insurance, Mortgage or Home Improvement Business” here.