As insurance agents, your goal is probably to increase sales, regardless of the type of insurance that you sell. The good news is that there are multiple ways to do just that. Here are five of the best strategies to help you close more sales.
Learn to Really Listen
In insurance agent sales, nothing is more important than listening. Yet, the tendency for most agents is to begin by telling the customer about the benefits of their product. The problem is that these benefits, no matter how wonderful, will not matter to the customer if the product does not meet their needs.
Find out exactly what the customer wants. Ask about their future and family. Once you find out what their needs are, help them identify how your product is the ideal solution.
Perfect the Art of Storytelling
Stories are wonderful sales tools. With an interesting story, you can paint a vivid picture of how your product is the perfect solution for any situation.
Stories are quite powerful because your prospects can visualize themselves as characters in the story. A good story can be used to produce emotions that cause a prospect to act.
For example, a story about the uncertainty and fear that a family faced when they were stranded in a foreign land after a medical emergency can be told by a travel insurance salesperson to generate interest in their product.
Find a Mentor
Find a positive person to provide you with guidance and support. Ask them about their experiences when they were in your shoes. Also, find out what does and does not work. A good mentor can help motivate you to meet your sales goals and objectives.
Cultivate a Passion for Your Product
If you believe in and love the product that you sell, your customers love it too. Showing a passion for your product will make a lasting impression on potential customers.
Do Something Out of the Ordinary
Go beyond simple cards and thank-you notes to show insurance agents potential customers that you truly appreciate them. Do something that is unexpected or memorable. This will help you stand out from the crowd and give you a much better shot of closing the sale.
The above tips and tricks are proven sales techniques that have helped hundreds of veteran agents close sales. These tips will help you gain success, as well.