Finding the right tools to make your lead generation tactics more effective can dramatically increase the number of buyers and sellers who want you to be their real estate agent. Knowing how to use these tools can help put you far ahead of other agents in the quest for new clients.
[our first tool is our cold-calling script scorecard]
But a few of these high-tech tools include:
- Social Media Aggregators
- Content Management Systems
- Virtual Assistants
Streamlining the Social Media Process
Some online platforms, such as HootSuite, allow you to schedule posts across multiple social media programs.
This makes managing social media accounts much easier than manually logging in and creating blurbs to send to your online followers. Most social media aggregators allow you to schedule posts up to a year in advance and let you choose if you want to post to multiple platforms at the same time.
Most users schedule posts concerning industry events or relevant news stories, then go in and post immediately to their accounts when they have a new listing.
Setting up these types of accounts is generally not too difficult, even for people with limited online experience, but you may find it easier to contract it out.
These services are fairly affordable, especially compared to other real estate agent costs, and it will more than pay for itself if you bring in just one new client.
Keeping Your Website Updated
Like social media pages, having an active website keeps people interested in your business and what you have to say.
Fresh content will also help your website rank well in Google and other search engines for real estate terms relevant to your area. A good content management system can make posting to your site simple, and it will allow you to schedule posts in the future.
Creating content is easily the hardest part of running a pre-built real estate website. It may not be difficult to actually write, but it is something that can take at least an hour or two out of your day every week to have it seen by search engines as “frequently updated.”
Hiring a content manager to curate and post the content for you is more cost-effective in most cases.
Connecting With Clients 24/7
Potential clients will look at homes whenever they can, which often means after business hours.
Giving these prospects a chance to call 24 hours a day should help you get new leads. This usually happens by forwarding your phone number to a virtual assistant who is on call when you cannot be.
Using a chat program on your website to connect visitors to a virtual assistant is also becoming fairly popular these days, as it is important to communicate with potential clients as soon as you can in order to have the best chance at landing them.
This type of program works in much the same way as a call forwarder, but you can choose to let the virtual assistant handle all the chats, or choose to take some of them yourself when you are in front of the computer.
By keeping up to date with how technology is changing the real estate game, you can position yourself in a way that allows you to grow your clientele, especially among the younger crowd who may come back to you for more services in the future.