Zillow is one of the most popular real estate tools today, with millions of users each day browsing homes and apartments to buy and rent. For real estate agents looking to develop their business, Zillow is a crucial marketing tool. With millions of real estate professionals utilizing Zillow to generate leads, it is important to find an effective way to stand out from competitors and grab the attention of interested buyers. Here are a few simple tips for standing out from the crowd to generate leads on Zillow.
1. Add A Photo
It may seem simple, but you’d be surprised how many agents forget about this one! Adding a professional profile photo on Zillow is an easy way to make your profile stand out and appear more memorable to interested buyers and browsers. Research conducted among potential homeowners and renters shows that real estate agents with a profile photo are likely to attract more attention from interested consumers and appear to be more reputable and trustworthy. Be sure to choose a professional photo (no selfies!) that showcases your personality and unique sense of style.
2. Include Bio and Personal Information
Stand out from other listers on Zillow by including a personal bio that tells buyers a little bit about you and your business. This is a great place to mention how many years you’ve been in business, any special services or skills you might offer, and any awards, accolades, or other achievements you’ve received or accomplished within the industry. You can also update your past sales for them to appear on your profile.
Including positive reviews from previous clients in your Zillow profile is a great way to attract new clients by letting them know you are reputable. High ratings on Zillow can set a great realtor apart from the crowd, by letting clients know they are a trustworthy option. With no shortage of competition on sites like Zillow, it’s important to let clients know what you bring to the table and why you are a great choice for helping them find a home. If you’re looking to make a splash, ask for a review with every sale that you make.
4. Get Creative
Scrolling through Zillow and viewing hundreds of similar realtor profiles can be tiring for interested buyers. In order to truly stand out from the competition, it can be helpful to find creative ways to express yourself and advertise your services to potential clients. Some real estate experts find that introductory videos are more effective than traditional bios, and others get creative by letting their personal sense of humor shine through their apartment or home descriptions. Showing your creative side will help your listings stand out from your competition, and will help drive traffic to your profile and your business.
5. Consider Advertising
Using native ads on Zillow can combine with multiple other marketing avenues to build your brand recognition. Your listings can be cross promoted on Facebook while ads can help you appear at the top of Zillow.
Zillow + Haines: Better Together
There’s no doubt that Zillow is a big player in the real estate game. We often times see our clients use tools from Haines & Zillow for incredible results. Agents will start with the powerful data they need from Haines and start marketing efforts for new leads. They get addresses, emails and phone numbers from filtered criteria to set themselves up for success. Then they will call, direct mail, email and perform digital advertising to start building their farm.
Some clients use their Zillow profile page as a marketing landing page due to its high conversion rates, reviews listings and sales history. Other clients promote their Zillow reviews and ratings in their advertising. All of this gives potential clients a great impression of an agent before they even reach out.
Many clients who are in the market to buy or sell their home are also likely on Zillow browsing. So when you hit them with advertising while they’re already seeing your face on Zillow, that’s a conversion waiting to happen.
To learn more about using a lead generation tool to better inform your digital marketing, please contact our Haines team today.