A powerful tool to add to your existing lead generation efforts is real estate farming. Real estate farming is a term to describe the efforts of a particular agent establishing themselves in a specific geographic or demographic area and building, strengthening, and maintaining relationships within it. While this is a great way to establish authority and assert yourself as the go-to real estate agent within a particular area or among a specific demographic of clients, doing so successfully takes a bit of work.
Today we will discuss three simple but highly effective ideas for real estate farming that can transform your business. Keep reading to learn more!
Connect With Your Community
One of the best ways to get your name out there and spread the word about your business is by participating in local events and giving back to your community when you can. Your participation in local fundraisers such as food drives or your sponsoring of local athletic or school events will not go unnoticed by members of your community and is a great way to spread the word about your business while leaving a positive impression on potential clients.
Use Social Media
Social media is one of the most effective tools for promoting any business. Using social media to spread the word about your real estate business, the services you offer, and the things that set you apart from competitors is one of the best ways to gain attention from potential clients and reach individuals within the demographic you are targeting.
This also applies to social media advertising. While organic reach is declining, you can pay to boost posts to people similar to your audience or to targeted lists. Haines can provide targeted lists based on property information that you can upload directly to Facebook Ads for targeting.
Keep in Touch Via Email
Email marketing is not only an effective way to reach new clients and spread the word about your business, but it is also a great tool for strengthening and maintaining relationships with existing clients. Collecting emails via your website or social media accounts is a great way to give potential and existing clients an easy way to stay in touch with you and keep up to date with your business. Real estate newsletters, market updates, and information about new listings within a specific area can help you keep in touch with individuals within the demographic you are targeting while promoting your services.
If you’re not getting many emails organically, Haines can help. With 300+ searchable data points, you can narrow down your lists by specific property information that fits the client you’re looking for. Then by using the contact information provided, you can use those lists to fill your email marketing campaigns.
Mastering the art of real estate farming can be challenging, but doing so is one of the most effective ways to boost your lead generation efforts and grow your business. From targeting members of a specific demographic via social media to using face-to-face interactions to foster relationships with members of your community, there are many strategies you can implement when using real estate farming as a tool to establish yourself and your business within a particular area.
Haines’ lead generation software allows you to take advantage of extensive property data to enhance your lead generation efforts and simplify the process of real estate farming to grow your business today! Contact us today for more information about our innovative software, or click here for a free demo.