All any advertising and marketing can do is generate a lead. What you do with that lead ultimately determines the success or failure of your business.
A while back, I noticed some discoloration in the ceiling in our sun room. That particular room must have been added on by the previous owner, because it’s the only part of the house that has a flat roof. I’m no handyman, but I know that flat roofs are more susceptible to leaking because of the lack of water runoff.
As I said, I’m no handyman, so I called three different roofing contractors and left a detailed message about the work I needed. Two have yet to call back.
For the past 120 years, Yellow Page publishers have told their advertisers, “We make your phone ring.” Today, there are a variety of ways a potential customer can contact you—email, text message, a comment on your Facebook page. But the fact still remains that all any advertising and marketing firm can do for you is generate a lead. What you do with that lead will ultimately determine the success or failure of your business.
If you choose to ignore that voice mail or email message, or are too slow to respond, your prospect may go elsewhere. If one of your employees treats that potential customer badly, they will most definitely go elsewhere.
According to Google research, 77 percent of consumers who search for a business on a mobile phone follow up with a call or a visit. Of those, 70 percent take action within one hour, and 90 percent within 24 hours. If you’re taking longer than that to respond to inquiries, chances are your prospect has already moved on to a competitor.
The speed of doing business is increasing at an exponential rate. That’s because people are adopting new technology at a faster rate than ever before. The telephone took 45 years to reach 50 percent penetration among U.S. households—but it’s taken only four years for smartphones to do the same.
That means businesses must adapt much faster than before. Remember, the biggest or the smartest company is not always the one who succeeds. It’s the one most agile and adaptable to change.
Want to Get More Tips from Haines? Subscribe to Our Blog
5 Tips to Finding More Real Estate Buyer Leads
Generating leads is a critical skill for agents wanting to […]
Real Estate Farming 101: Everything You Need to Know
Farming is all about cultivation. Whether growing plants or raising […]
What is Skip Tracing in Real Estate?
“Skip tracing” is a term that refers to the search […]
How New Agents Can Generate Leads
According to the Association of Real Estate License Law Officials […]
Why Realtors Need to Get Back to Basics
The dawn of social media and a digital culture often […]
Get a Jump Start to Marketing Your Services for Spring 2023
The end of the year is upon us, and while […]
Slow Housing Market? How to Find Off Market Properties
In the past year, the Fed has raised mortgage rates […]