In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too.
If attracting new customers is a top concern, here are seven questions to ask yourself about your local marketing.
Do the Search Engines Understand What My Website Is About?
If the pages of your website aren’t properly optimized, your site is all but invisible to Google and the other search engines.
Here’s the problem: 56 percent of websites have no on-page keyword information.
What’s on-page keyword information? Well, if your site is about sedation dentistry, that’s keyword information. So it needs to be on your webpage.
On-page keyword information tells the search engines what your site is about. Without it, you decrease your chances of being found when someone searches for your type of business.
Remember, your website may not always appear in a search. But there’s a good chance your listing on one of these directories might. What’s more, search engines use your listing information to decide whether to rank your website above or below similar businesses.
There are hundreds of local search directories you need to be listed on—like Google+ Local, Yelp, Superpages, Merchant Circle, etc. The more places your business is listed, the better your chances of being found online.
Do I Have Enough Reviews?
The number of online reviews is a critical search engine ranking factor. The more reviews you have, the more likely you are to appear above a competitor who has none.
Encouraging customers to post online reviews may be one of the best forms of marketing yet.
Am I Active on Social Media?
There’s a strong correlation between social media activity and improved visibility in the search engines. You need more than just a Facebook page—you need followers and activity.