How to Convert Mobile Searchers into Buyers

In my last article, I gave you two reasons why your business can’t afford to ignore local-mobile search. Here’s how to convert mobile searchers into buyers.

Provide Consumers with the Best Mobile Experience

Just because you have a website doesn’t mean it works properly on a mobile device:

61 percent of visitors who get a bad mobile experience will leave your site and go to a competitor’s.¹
1 Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search, Deember 2012
A mobile-friendly or mobile-optimized website will re-size to fit the screen of the device:

According to Google research, two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service.

Provide Consumers with Location-Based Information

Local-mobile searchers are consumers who need your product or service—otherwise they wouldn’t be searching. And when they find what they’re looking for, they act. But not unless you make it easy.

More than 60 percent of consumers have used location information in websites and ads to call or visit the business they found.² Yet, the majority of small business websites don’t have a phone number, address or email on the home page.

This frustrates mobile consumers who want quick access to your contact information. It’s important to have your store address, phone number, directions and a “call” button. Here’s how we did it:

2 Understanding Consumers’ Local Search Behavior, May 2014

Without a site specifically made for mobile devices, you will lose customers at the moment that matters—when they’re ready to buy.

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