How do you make the most of your current clients? I’m sure you’ve heard the phrase, “getting a foot in the door” — a simple and easily executed tactic, not to mention a logical one.
Selling to your current clients is the most sensible sale possible. They already agreed to buy once. Why not try them again? You have already made a great first impression and got your “foot in the door.” Now, as The Godfather would say, it’s time to “make them an offer they can’t refuse.”
Maybe sell an add-on for a discount. Offer them two separate products or services for a package price. All this can be done at the time of the original sale. Two separate services could be upselling and cross-selling.
Also, don’t forget your customers after their initial purchase. It’s easy, in sales, to move on and keep selling, but this is a huge mistake.
Five Ways to Keep Your Customers and Keep Them Buying
1. Preferred Customer Discount
2. Keep Them Informed
3. Contact Them Every 30 Days
4. Show Genuine Interest in Them
5. Use Customer Testimonials
Preferred Customer Discount
When your customers feel valued, they are more likely to purchase again. This is where offering them a value for preferred customers really helps.
Keep Them Informed
Do not stop marketing to existing customers. Send new information via regular mail or email. Let them know what is new or in the works.
Contact Them Every 30 Days
Nobody wants to be hounded or pestered, but a letter, postcard or email once a month keeps your customers in touch with you, your company and what you have to offer.
Show Genuine Interest in Them
Call them up once in a while. Check in with them. Make sure they are happy and ask if there is anything you can do to improve their experience.
Use Customer Testimonials
When you have a happy customer, ask for a testimonial. Use what your current customers have to say to hopefully obtain new ones.
Remember, your foot is already in the door. Now it’s time to walk inside.