Direct Mail is a Winner

Is direct mail dead? Tired and past it’s prime in the new digital age? The simple answer is NO!! It is a critical communication channel which must be considered when building a marketing campaign.

Here are some facts:

• Direct mail can deliver response rates up to 30 times that of email marketing.
• 56% of consumers believe that print marketing is the most trustworthy form of communication.
• 66% of consumers keep their mail for over two weeks.

{Source – Direct Marketing Associated}

Here are five reasons to use direct mail:

1. Personalization: Digital printing allows marketers to customize their messages specifically to each recipient.
2. Saturation: Not everyone reads a newspaper, listens to the radio, watches the same TV station, or visits the same websites, but every household does have a mailbox and receives mail every day.
3. The Physical Element: Direct mail is the only medium that involves a tangible item; something that has its own unique touch and feel.
4. Creativity: It is unique. It can be delivered in different formats, shapes and sizes, creating a memorable experience for your customer.
5. New Business: With mailers you can target households that are similar to your existing customers and attract new business. No other advertising medium offers this type of targeting.

Mailing continues to yield strong and successful results. When used correctly, direct mail may offer the best return on investment of any form of advertising.