Advertising Case Study: Dork Force

Dork Force in Heath, OH services brand-name and home-built computers of all types, including PCs, laptops and tablets.

In January 2013, Haines put together an advertising program that included print Yellow Pages, Internet Yellow Pages, a website, a mobile website, and online video.

Website

We built Dork Force a custom 3-page website:

The Result

Between January and the beginning of September, 2013, they received 2,393 website visits in 6 months, for an average of 266 visits a month.

Their website ranks #3 and 4 on a Google search for ‘computer repair newark ohio.’

Mobile Website

We built a mobile-optimized website that has received 57 visits and 169 page views in the past 6 months. The site also ranks #3 on a mobile search for ‘computer repair newark ohio.’

Video

Consumers who view video are 85 percent more likely to buy. Video grabs consumers’ attention and increases engagement.

We produced a 40-second video for them that’s been viewed on YouTube 58 times in less than 6-month’s time.

Internet Yellow Pages (IYP)

We placed Dork Force on our Internet Yellow Page site, Yellowone.com and populated the listing with their complete business information, photos and video.

The Result

Dork Force’s listing has been viewed 76 times over a 6-month period.

Print Yellow Pages

Despite rumors to the contrary, print Yellow Pages is far from dead. In 2011, our Yellow Page directories generated 42,101 phone calls for our advertisers.

We placed Dork Force in our Licking & Knox County directory, using a unique phone number so we could track the calls.

The Result

Dork Force received 200 phone calls from their Yellow Pages ad in 6 months, for an average of 33 calls a month.

Want More Phone Calls, Website Visits or Walk-In Customers?

91 percent of consumers will buy from the same business they found in the Yellow Pages; and 60 percent will buy from the business they found online. We helped Dork Force. We can help you, too. Contact us today.

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