By |Published On: May 16, 2012|

Cavi’s Pies in Union Springs, NY serves delicious gourmet pizzas, wings, strombolis, cavzones, awesome subs, sandwiches, and 26 different wing sauces.

In 2011, Haines put together an advertising program that included print Yellow Pages, Internet Yellow Pages, a website, online video, and Google listing optimization.


Online video is bigger than ever. According to comScore’s November 2011 U.S. Online Video Rankings, video ads accounted for 15 percent of all videos viewed in November. Video grabs consumers’ attention and increases engagement.

Three in five people will watch a video that educates them about a product they plan to purchase, and consumers who view video are 85 percent more likely to buy.

The Result

Cavi’s video has been viewed 115 times since September of 2011.

Google Places

Google+ Local (formerly Google Places) is a listing for every business and organization. Having current and updated information on your +Local page is vital if you want to be found by your customers on Google.

We optimized Cavi’s Google listing with updated information, photos, and video.

The Result

Their listing ranks #1 in a Google Map search for ‘pizza union springs ny’ on both desktop and mobile devices.

Internet Yellow Pages (IYP)

People who find your website from an Internet Yellow Page site are more engaged because they have already made a purchase decision and are looking for a local business to buy from. They are less likely to bounce away from your site than someone who found you through a search engine, they view 20 percent more pages, and spend 12 percent more time on your site.

We placed Cavi’s on our Internet Yellow Page site, and populated the listing with their complete business information, photos and video.


All of these serve as outposts, but a website is your “home base” on the web.

We built Cavi’s a custom 5-page website.

The Result

Cavi’s received 948 website visits in eleven months, for an average of 86 visits a month.

Their website ranks #4 on a Google search for ‘pizza union springs ny.’

Print Yellow Pages

Despite rumors to the contrary, print Yellow Pages is far from dead. In 2011, our Yellow Page directories generated 42,101 phone calls for our advertisers—a 21 percent increase from the previous year.

We placed Cavi’s in our Cayuga County directory, using a unique phone number so we could track the calls.

The Result

Cavi’s received 931 phone calls from their Yellow Pages ad in ten months. That’s an average of 93 calls a month!

Want more phone calls, website visits, or walk-in customers? 91 percent of consumers will buy from the same business they found in the Yellow Pages, and 60 percent from the business they found online. We helped Cavi’s; we can help you, too. Contact us today.


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