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Ashley Williams | Nov 1, 2021 8:00:00 AM

Insurance Lead Generation: 5 Ways to Get Leads

Leads are valuable assets in any business; they offer opportunity for growth, but unfortunately they can be difficult to obtain. For insurance companies, especially, leads can be particularly elusive due to the sheer number of players competing for their attention. Here are five of the best tips for insurance lead generation, allowing you to secure the most meaningful prospects for your insurance business

Talk with Existing Customers

Some of the best leads will always come from existing customers. Not only are referrals cheap to obtain — casual conversation can reveal multiple leads at no cost to you — they can be easy to contact using email, the phone or even a physical meetup.

Harness the Internet

If you’re relatively new to the insurance sector, you might not have many existing customers to assist you with insurance lead generation. In this case, establishing a strong Internet presence should be your first priority. Studies show that up to 80% of people research businesses online before purchasing a product or service. A well-developed, professional-looking website, along with a constant social media presence, allow you to attract potential clients to you rather than search them out yourself!

Create Relevant Content

Similarly, publishing timely, accurate information will help you capture consumer attention, thus allowing you to interact with people who might not be known to you or your associates. And if writing isn’t your “thing,” seek out other ways to distribute information about your work and insurance in general. Sign up to deliver presentations at local organizations and clubs; participate in forums; offer free workshops and information sessions; volunteer your services; etc. Get information in front of people so that they see you as an expert and want your assistance.

Create Relevant Content

Similarly, publishing timely, accurate information will help you capture consumer attention, thus allowing you to interact with people who might not be known to you or your associates. And if writing isn’t your “thing,” seek out other ways to distribute information about your work and insurance in general. Sign up to deliver presentations at local organizations and clubs; participate in forums; offer free workshops and information sessions; volunteer your services; etc. Get information in front of people so that they see you as an expert and want your assistance.

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