Real Estate Marketing

Real Estate Leads

Five Untapped Sources for Real Estate Leads

There are some offbeat ideas that you probably haven’t tried yet. And not exploring them may be setting your business back. Here are some of the untapped sources for real estate leads you might be overlooking.

Four Ways Real Estate Agents Can Easily Get More Sales

Anyone who works in sales knows that closing is the most important part of the transaction. Here are four great techniques to fill your sales funnel while showcasing the value of your work.

How to Market to Millennials

Why Real Estate Agents Shouldn’t Wait to Market to Millennials

As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is a game-changing group looking for your expertise. Are you ready to reach them?

How Real Estate Agents Should Connect With Millennials

Millennials were the largest group of home buyers for the fourth consecutive year. Here are some tips on how you can tap into the Millennial marketplace.

Tools/Technology

The High-Tech Tools Real Estate Agents Use Today

Finding the right tools to make your lead generation tactics more effective can dramatically increase the number of buyers and sellers who want you to be their real estate agent. Knowing how to use these tools can help put you far ahead of other agents in the quest for new clients.

Targeting First Time Buyers

How to Get on the Radar of Wealthy Renters

Wealthy renters are great prospects for realtors looking for future sales, so how do you identify them before they make their purchase?

How to Host a First Time Home Buyers Event

But demonstrating your expertise to individual leads can be time consuming. So why not host an event that will connect multiple buyers with the information and expertise they’re looking for?

Targeting Absentee Owners

Increase Your Business with Non-Owner Occupied Properties

Let’s face it, the farther an owner lives from real estate, the harder it is to watch over, maintain and manage a property. Real estate professionals like Realtors®, brokers, property managers and property investors can all benefit from identifying non-owner occupied properties.

Direct Mail for Real Estate Agents

The Anatomy of a Lead-Generating Real Estate Postcard

Now that you have a decent pile of in-market leads, it’s time to start your direct marketing. One popular method, which has worked for real estate agents for decades, is the direct mail postcard.

SEO for Realtors

Six SEO Tips Real Estate Agents Absolutely Need

Real estate agents always juggle many tasks at once: gaining the trust of new clients, building a positive reputation and securing listings all take time and care. Give yourself an edge over your competition with these six tips on using search engine optimization to find the most relevant real estate data

Targeting FSBOs

Real Estate Agents: How to Bring Value to For Sale by Owners

One way to increase real estate business is to court homeowners who are trying to sell their homes without a real estate agent. Taking over “for sale by owner” (FSBO) properties is a way to obtain new listings. These sellers are motivated and ready to sell their homes.

How to Cold Call

Three Must-Haves for Effective Cold Calling

Confused about cold calling? You’re not alone. Whether you just got your first leads list or you’re getting back into the game, you want to make sure your next round of cold calling is effective. Here are three things you must have.