Ashley HarwellSenior Account Executive
Ashley began her fundraising career at the Stark County Board of Developmental Disabilities, where she developed her fundraising management abilities and honed her expertise in message creation and nonprofit graphic design—skills that contribute to the success of her client accounts at Haines Direct.
Since joining the Haines Direct team as Senior Account Executive in 2006, Ashley has skillfully managed fundraising programs for a diverse range of organizations, including:
- The National Osteoporosis Foundation
- God’s Pantry Food Bank
- Toledo Northwestern Ohio Food Bank
- Shepherd Center Foundation
- Muskegon Rescue Mission
- Food Gatherers
Ashley’s artistic background and natural creative intuition has been a crucial component in some of Haines Direct’s most successful direct mail packages and fundraising campaigns. Her analytical expertise and understanding of long-term donor value, retention, and return on investment are invaluable assets for the client programs she manages.
Ashley guides her colleagues in client management, direct marketing strategies, and creative and statistical analytics. She provides insightful cross-client advice, as well as direction and leadership to the other members of the Haines Direct client services team.
When she’s not managing the family business, Cyrus Custom Framing and Art Gallery, she enjoys playing with her two young sons, cooking with cast iron, and traveling.
Ashley graduated with a Bachelor’s of Science in Communications and a minor in Marketing from Kent State University.