Pay-Per-Click Advertising

Generate sales and leads immediately
Pay-per-click advertising

Pay-per-Click Advertising allows companies to have their ad appear on the top or right of the search engine results page whenever someone searches for their product or service.

 

Search Engine Results Page

Search Engine Results Page

Steps of a Successful Search

The advantage of paid search engine advertising over traditional search engine optimization (SEO) is time. You can create a campaign today and make it live tomorrow.

Google AdWords

AdWords is Google’s paid search marketing program. AdWords uses the Pay-per-Click (PPC) advertising model—meaning, you only pay when someone clicks on your ad.

Here is a video from Google explaining how it works:

Consider Outsourcing It

Setting up AdWords is not technically difficult, but it’s a potential minefield if you don’t understand the nuances of running a successful campaign.

There are many factors which can cause a campaign to fail. The NY Times article Real-Life Lessons in Using Google AdWords tells the story of entrepreneur Rick Smith, who was spending “a good chunk of money” each month, but didn’t know what kind of a return on investment he was getting.

Now that he’s outsourced his AdWords campaign management to an outside firm, he says:

I’m spending less than I did when I did it myself … and I’m getting more sales as a result.

Our team of Google-certified experts have extensive experience setting up, managing, and optimizing Google AdWords campaigns. Want to spend less time finding customers and more time helping them? Contact us today.

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