Pay-Per-Click AdvertisingGenerate sales and leads immediately
Pay-per-Click Advertising allows companies to have their ad appear on the top or right of the search engine results page whenever someone searches for their product or service.
Steps of a Successful Search
The advantage of paid search engine advertising over traditional search engine optimization (SEO) is time. You can create a campaign today and make it live tomorrow.
AdWords is Google’s paid search marketing program. AdWords uses the Pay-per-Click (PPC) advertising model—meaning, you only pay when someone clicks on your ad.
Here is a video from Google explaining how it works:
Consider Outsourcing It
Setting up AdWords is not technically difficult, but it’s a potential minefield if you don’t understand the nuances of running a successful campaign.
There are many factors which can cause a campaign to fail. The NY Times article Real-Life Lessons in Using Google AdWords tells the story of entrepreneur Rick Smith, who was spending “a good chunk of money” each month, but didn’t know what kind of a return on investment he was getting.
Now that he’s outsourced his AdWords campaign management to an outside firm, he says:
I’m spending less than I did when I did it myself … and I’m getting more sales as a result.
Our team of Google-certified experts have extensive experience setting up, managing, and optimizing Google AdWords campaigns. Want to spend less time finding customers and more time helping them? Contact us today.